TBOT_S03E11 - MAKE THEM HEAR YOU
Today we talk about you being the business in order to make it in the industry and the world. The paths laid before us are blueprints to give us some direction, How many really take that in? This and more as we get down to business.
In this conversation, Darnelle Radford and Mitch discuss the evolving landscape of theater in the post-pandemic world, emphasizing the importance of live performance while also recognizing the role of digital platforms. They explore the challenges of self-taping in casting, the need for diversity in leadership roles, and the disconnect between theater productions and their audiences. The discussion highlights the relevance of theater today and the necessity for artists to adapt and find their unique voices in a changing industry. In this conversation, Darnelle Radford and Mitch discuss the financial struggles of Broadway shows, the challenges of marketing in theater, and the importance of engaging audiences. They explore the role of education in increasing theater attendance and the need for theaters to create new audiences. The discussion also emphasizes the significance of personal branding and self-promotion for individuals in the theater industry.
Takeaways
The relevance of theater remains strong, even in changing times.
Post-pandemic, the industry needs a revision of its practices.
Digital platforms provide new opportunities for artists.
Live interaction in theater is irreplaceable.
Self-taping presents challenges for actors and casting directors.
Diversity in leadership is crucial for the future of theater.
The audience's connection to productions is vital for success.
Theater should reflect and engage with its community.
Artists must adapt to new methods of showcasing their talents.
The industry must address the disconnect between productions and audiences. Broadway shows face significant financial challenges despite high ticket prices.
Marketing strategies in theater often fail to connect with potential audiences.
Engaging audiences requires understanding their needs and interests.
Education initiatives are crucial for developing a new generation of theatergoers.
Theater companies must adapt to attract diverse audiences.
Personal branding is essential for success in the theater industry.
The collaborative nature of theater can foster a deeper appreciation among audiences.
The title and marketing of a show can significantly impact its success.
Theater professionals should embrace multiple roles and opportunities.
Creating a sense of community can enhance audience engagement.
Chapters
00:00 The Relevance of Theater Today
06:13 The Role of Digital Platforms in Theater
11:46 Challenges of Self-Taping and Casting
17:46 The Disconnect Between Audiences and Productions
32:15 The Financial Struggles of Broadway Shows
39:32 The Importance of Audience Engagement
44:56 The Role of Education in Theater Attendance
55:16 The Business of You: Personal Branding in Theater
