TBOT_S03E14 - 2025

In this conversation, Darnelle Radford and Mitch discuss the current state of theater, focusing on financial challenges, donor appeals, ticket pricing, and the dynamics of nonprofit theaters. They explore the impact of rising ticket prices on audience engagement and the necessity for community building within the theater space. The discussion also highlights the importance of effective marketing and scheduling to enhance audience attendance and support for theater productions. In this conversation, Mitch and Darnelle discuss the impact of the pandemic on theater communities, the importance of storytelling, and the need for nonprofits to engage younger generations. They explore the financial challenges faced by theaters, the significance of audience engagement, and the anticipation surrounding upcoming productions like Wicked. The discussion emphasizes the need for innovation and relevance in theater to attract and retain audiences.

Chapters


00:00 Theater's Financial Landscape and Donor Appeals

09:57 Ticket Pricing Trends and Audience Perception

19:57 Nonprofit Theater Challenges and Community Engagement

30:00 The Importance of Marketing and Scheduling in Theater

36:40 Community Resilience Post-Pandemic

39:09 Theater's Financial Landscape and Audience Engagement

42:09 The Importance of Storytelling in Theater

46:01 Engaging Younger Generations in Theater

51:00 The Future of Nonprofit Theater

56:51 Anticipation for Upcoming Productions


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Darnelle Radford

At Em3ry, LLC, we continue the goals of Rep Radio, to support, promote, engage and inspire the arts community by igniting the ghost light that shines on the stages of the up and coming, the unsung heroes, the brilliant writers and the dynamic designers.

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TBOT_S03E15 - MARKETING

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TBOT_S03E13 - PURPOSE